CUSTOM GEO-TARGETING - SINCE 2018

Reach your audience online

exactly the right location and moment

Online campaigns

Smart geo-targeting that allows ads to really arrive.

Reach your target audience exactly where they’re taking action now or soon-such as when they’re moving, living or premium services. Our AI automatically selects the best locations, variable radii and minimum overlap, so your ad budget gets maximum return.

Link directly with Google Ads, social media and other advertising platforms to reach only truly interested people. The result? On average 30-40% lower CPCs and 1.3-1.5x higher conversions-proven by our customers.

CUSTOM GEO CLUSTERS

How does it work?

Monthly updates

Every month you will receive an up-to-date dataset with hundreds of specific coordinates + radius, tailored to your target selection.

Easy upload

Upload the dataset directly into your advertising platform (such as Google Ads or Facebook Ads).

Targeted campaigns

Set up campaigns that respond directly to the behavior and needs of your target audience.

What is geo-targeting and how does LeadLabel's approach differ?

Instead of targeting broad areas like cities or postal codes, LeadLabel creates precise geo clusters: specific coordinates (x, y) with a variable radius tailored to each location. This eliminates wasted ad spend on irrelevant audiences.

What kind of locations do you target?

Our core use case is new construction sites, but we also cover properties with sustainability potential, commercial real estate locations, and custom address clusters. If you can define a target group by location, we can build a geo cluster for it.

How are the geo clusters created?

Our AI software analyzes location data and automatically determines optimal coordinates and radii with minimal overlap between clusters. You receive a ready-to-use dataset, not a manual selection.

How do I use the dataset in my campaigns?

You receive a monthly updated file with coordinates and radii that you upload directly into Google Ads, Facebook Ads, or any other platform that supports location targeting. No technical integration required.

What results can I expect?

Our customers typically see 30-40% lower cost per click and 1.3-1.5x higher conversion rates compared to standard geographic targeting, because ads only reach people in truly relevant locations.

How often is the data updated?

The dataset is refreshed monthly, so your campaigns always reflect the latest situation on the ground, including new construction starts and completed projects.

LeadLabel - Since 2018

Our current clients are among the biggest companies in the Netherlands and are mostly
active in Utility, Telecom, Internet, Insurance and Banking.