For Shell, we analysed the current performance of the app by conducting a large scale analysis of the online environment related to the Shell Motorist app. Extending the current dataset with usable data was the first step in this process.
The extended dataset can be a starting point for improving the performance and integrating new innovations into the app. We investigated potential sources of qualitative & quantitative information and found several following options including the Google Play Store, the Apple App Store, Twitter, Facebook, Integrated App Analytics, website support requests and support phone calls.
